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2012 ELECTION, POLITICS

Obama Turns To A New Campaign Phrase: ‘Change Is’

via Sam Stein, The Huffington Post

It’s been a subtle alteration but an alteration nonetheless. In his past two campaign speeches, President Barack Obama has adopted a construct that puts particular emphasis on how his 2008 promise of change has resulted in practical life improvement.

At a fundraiser Wednesday night in New York City, the new line was on display, with the president deploying the phrase “Change is” on a dozen occasions.

“Change is the first bill I signed into law — a law that says you get an equal day’s work — somebody who puts in an equal day’s work should get equal day’s pay.”

“Change is the decision we made to rescue the auto company from collapse, even when some politicians were saying we should let Detroit go bankrupt.”

“Change is the decision we made to stop waiting for Congress to do something about our addiction to oil and finally raise fuel-efficiency standards for the first time in 30 years.”

“Change is health care reform that we passed after a century of trying.”

And so on.

The formulation actually debuted at a Nov. 14 Obama campaign event at the Aulani Disney Resort in Hawaii, where he declared “Change is” on 10 occasions. Prior to that, Obama hadn’t used the rhetorical device at all.

“It’s an effort to take back the mantel of change that started around the west coast swing,” said a Democratic strategist, who spoke about the new line on condition of anonymity, “to circle back to the fundamental point of the ’08 campaign and to illustrate how that change has been accomplished.”

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