Last night, high-profile Google engineer Steve Yegge mistakenly posted a long rant about working at Amazon and Google’s own issues with creating platforms on Google+. Apparently, he only wanted to share it internally with everybody at Google, but mistaken shared it publicly. For the most part, Yegge’s post focusses on the horrors of working at Amazon, a company that is notorious for its political infighting. The most interesting part to me, though, is Yegge’s blunt assessment of what he perceives to be Google’s inability to understand platforms and how this could endanger the company in the long run.
The post itself has now been deleted, but given Google+’s reshare function, multiple copies exist on Google’s own social network and elsewhere on the web.
Google+ Is a Knee-Jerk Reaction
Here is the meat of his argument:
“Google+ is a knee-jerk reaction, a study in short-term thinking, predicated on the incorrect notion that Facebook is successful because they built a great product. But that’s not why they are successful. Facebook is successful because they built an entire constellation of products by allowing other people to do the work. So Facebook is different for everyone. Some people spend all their time on Mafia Wars. Some spend all their time on Farmville. There are hundreds or maybe thousands of different high-quality time sinks available, so there’s something there for everyone.”
While Yegge doesn’t have a lot of good things to say about Amazon and its founder Jeff Bezos, he does note that Bezos – unlike Google – understands that its not just about developing interesting products, but that it takes a platform to create a great product.