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Marketing

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EyeSee Mannequins Spy On You While You Shop

via Todd Wasserman, Mashable The next time you shop, take a close look at the mannequins in the store. They may be taking a close look at you, too. So far, Benetton is one of the few places you’ll see $5,000 bionic mannequins from Italy’s Almax. The dummies, called EyeSee, has a camera installed with … Continue reading

U.S. Postal Service Hopes Junk Mail Will Boost Revenue

via Ron Nixon, The New York Times Customers might complain about the flood of unsolicited credit card applications, supermarket fliers and shopping catalogs in their mail, but the Postal Service is hoping to deliver even more. Faced with multibillion-dollar losses and significant declines in first-class mail, the post office is cutting deals with businesses and … Continue reading

Rainbow-Colored Oreo A Harbinger Of More Gay Advertising

via Dan Zak, The Washington Post The rainbow-colored Oreo graphic unveiled for LGBT Pride month proves at least one thing: Gays are just as susceptible to clever marketing as straights. At long last! Equality under commercialization. The graphic was posted Monday evening on Oreo’s Facebook page and drew more than 52,000 shares and 177,000 likes … Continue reading

Understanding New Facebook ‘Page Insights’

via David Karnstedt, Crain’s Chicago Business As a guy that has been in the digital marketing space for 20 years, I’ll admit that it was at first difficult to believe that social media marketing is that much different than all other forms of online advertising. Understanding how it is different, and thus measuring its value, … Continue reading

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